AXA Health
I worked closely with Axa Health, leading the evolution of the core digital style guide, applying it to build a clean, frictionless user journey for the business healthcare quote flow. The focus was on turning a data-heavy onboarding process into an intuitive, multi-step interface that simplifies complex commercial insurance selections.
Role
Product Designer. Led the evolution of the core digital style guide and designed the end-to-end user journey for the commercial insurance quote flow.
Scope
Design system expansion, B2B interface architecture, progressive disclosure UX, multi-step form design, component styling, prototyping.
Context
Collaborated with AXA Health to modernise their business onboarding, turning a notoriously data-heavy, multi-page commercial insurance procurement process into a frictionless, scalable digital experience.
Quote flow
UI elements
