Case studies

Solving complex product problems.

These projects focus on how I translate dense data, complex user flows, and strict business requirements into intuitive digital experiences, showing the real-world impact and metrics behind the design decisions.

Health Compare

An end-to-end redesign of a complex US healthcare platform. This project streamlined a dense regulatory questionnaire into an intuitive step-by-step funnel and launched a unified agent hub, driving a 141% lift in consumer profile creations.

Read case study

Manulife MOVE

UI and product design for a digital health ecosystem in Hong Kong. We translated live activity tracking data into a clean, habit-building app interface that turned a traditional insurance model into an engaging daily consumer experience.

Read case study

AXA Health

An extensive overhaul of a B2B healthcare quote engine. This project transformed complex commercial insurance data into an intuitive onboarding journey, simplifying the sales cycle and making dense corporate setups approachable.

Read case study

Lansdowne Partners

A new digital platform and secure client portal for a global investment firm. The redesigned interface simplifies high-value portfolio management, turning dense financial tracking data and B2B dashboards into clear visual workflows.

Read case study