ManulifeMOVE is an app designed to promote a healthy lifestyle by enabling members to track their progress against set fitness goals. Hitting goals results in rewards for the user.
This project was conceived in-house and pitched successfully to Manulife Hong Kong. I led the design on this project, creating template screens, progress gauges and illustrating a full set of bespoke icons and achievement badges. Since the launch of the product it has been rolled out in other markets such as Singapore, The Philippines and Vietnam.
Project keywords: UI design, app design, illustration, art direction
App created: 2015
App still in use: Yes, but has since been redesigned