ManulifeMOVE is an app designed to promote a healthy lifestyle by enabling members to track their progress against set fitness goals. Hitting goals results in rewards for the user.
This project was conceived in-house and pitched successfully to Manulife Hong Kong. I led the design on this project, creating template screens, progress gauges and illustrating a full set of bespoke icons and achievement badges. Since the launch of the product it has been rolled out in other markets such as Singapore, The Philippines and Vietnam.
Client: Manulife Hong Kong
Project keywords: UI design, app design, illustration, art direction
App created: 2015
App still in use: Yes, but has since been redesigned