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I was invited to California to work with a collective of insurance technologists with the aim of unifying each separate department under the same brand umbrella.

Working as a pair with a very talented colleague, we spent a week with the client discussing concepts around naming, branding groups and joint creative execution until we landed at what became Necto. Other names and styles were considered and these are also shown here.

Client:  National General  (opens in a new window)

Project keywords: Logo design, creative direction, branding

Logo workshop: 2019


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