Led the creative direction and UI design for Football21, a mobile-focused weekly competition for William Hill and UNILAD.

Designed primarily as a mobile-first digital product, the focus was on creating a highly engaging user experience that made entry effortless. Translated complex gaming rules into a clean, simple layout that allowed users to track scores, select teams, and enter the weekend competition in just a few taps.

Client:  William Hill  (opens in a new window)

Project keywords: Creative Direction, Mobile Product Design & UI Design

Project instigated: 2017

Status: Concluded