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They weren't optimistic it could be done, but I didn't take “wasn’t optimistic it could be done” for an answer. Presenting a one-page CV.

And as a personal favour to whoever downloads it, I've done you a nice print-ready greyscale version of it. It's all the same stuff but you won't hate me for using all of your printer's ink.

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Obviously this is an abridged CV. The rest is on my  LinkedIn page  if you want to read it all.

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Overview

Nearly two decades of experience delivering brand identity systems and user-centric UI design for tech companies and fast-growing startups. Specialising in transforming complex, data-heavy systems into clean, straightforward digital products. Freelance history includes core identity, design systems, and product work for the BBC, AXA Health, Lansdowne Partners, and National General.

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