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Working with a small London-based startup we had the idea for  Pickle , a new type of home-owner's insurance website.

Pickle's launch campaign was based around "importance". Of course insurance is important, but so are other things, like getting takeout on your first night in your new home, or taking time for mindfulness, or just playing. We aimed this message at the target audience of first time buyers as a way to show that although insurance is important, there are more important things in life.

Client:  National General  (opens in a new window)

Project keywords: Logo design, creative direction, branding, digital retouching

Logo created: 2018

Logo still in use: 2022


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