Working with a small London-based startup we had the idea for Pickle , a new type of home-owner's insurance website.
Pickle's launch campaign was based around "importance". Of course insurance is important, but so are other things, like getting takeout on your first night in your new home, or taking time for mindfulness, or just playing. We aimed this message at the target audience of first time buyers as a way to show that although insurance is important, there are more important things in life.
Project keywords: Logo design, creative direction, branding, digital retouching
Logo created: 2018
Logo still in use: 2022