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About me

UI, digital product and brand designer

I am a digital product designer with nearly two decades of experience building clean, intuitive, and highly functional user interfaces. From reshaping complex data architecture for global financial institutions and insurance giants to scaling dynamic design systems for enterprise brands, I look after the entire user journey from a blank canvas to launch.

Based in St Leonards-on-Sea, my practice bridges the gap between high-end aesthetic identity and robust UX architecture. I focus on creating digital platforms that aren't just visually refined, but engineered to streamline complex user behaviours into effortless daily habits.

Skills and toolkit

Expertise

UI digital design

Digital product design

Design systems

Interactive UI prototyping

Brand identity & systems

Tools

Figma

Adobe Creative Suite

Figjam

Miro

AI stack - (Claude, Midjourney)

Experience

Selected work history

2025 – Present

2018 – 2025

2017 – 2018

2016 – 2017

2015 – 2016

2015

2014

2013 – 2014

2013

2012

2012

2011

2011

2011

2007 – 2010

Orreco
The49
DigitasLBi
DUGOUT
HeathWallace
Karmarama
SapientNitro
CACI
Ogilvy
Camelot
M&C Saatchi
BBC
Comic Relief
CNN
Global Radio

Side projects & experiments

What I get up to outside of client work.

I’ve always kept side projects going in the background because they let me look at design from a completely different angle and scratch a creative itch. Commercial work is great for tackling massive user journeys and tight brand specs, but making things on your own means you get to make all the rules.

I've developed an interest in a wide range of creative disciplines outside of my core skill set which I am always trying to experiment with and improve upon, things like printmaking, tattoo design, tailoring, garment restoration, music composition, stand-up comedy, photography, brewing... you get the idea.

Selected projects

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Linkedin-ify yourself

An interactive web tool generating custom profile banners that swap sterile corporate jargon for honest personality.

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History Pints

Injecting a bit of modern internet subculture into archival imagery by seamlessly dropping pints of stout into historical photographs.

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ON THE LINE

Combining 80s and 90s football shirt apparel with custom branding and graphics heavily influenced by music and pop culture.

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Auldstock

Designing streetwear and merchandise that revives visual nostalgia for long-forgotten local businesses and defunct hometown landmarks.

Trusted by

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Get In Touch

Let's chat about our next project.

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