About me
UI, digital product and brand designer
I am a digital product designer with nearly two decades of experience building clean, intuitive, and highly functional user interfaces. From reshaping complex data architecture for global financial institutions and insurance giants to scaling dynamic design systems for enterprise brands, I look after the entire user journey from a blank canvas to launch.
Based in St Leonards-on-Sea, my practice bridges the gap between high-end aesthetic identity and robust UX architecture. I focus on creating digital platforms that aren't just visually refined, but engineered to streamline complex user behaviours into effortless daily habits.
Skills and toolkit
Expertise
UI digital design
Digital product design
Design systems
Interactive UI prototyping
Brand identity & systems
Tools
Figma
Adobe Creative Suite
Figjam
Miro
AI stack - (Claude, Midjourney)
Experience
Selected work history
2025 – Present
2018 – 2025
2017 – 2018
2016 – 2017
2015 – 2016
2015
2014
2013 – 2014
2013
2012
2012
2011
2011
2011
2007 – 2010
Orreco
The49
DigitasLBi
DUGOUT
HeathWallace
Karmarama
SapientNitro
CACI
Ogilvy
Camelot
M&C Saatchi
BBC
Comic Relief
CNN
Global Radio
Side projects & experiments
What I get up to outside of client work.
I’ve always kept side projects going in the background because they let me look at design from a completely different angle and scratch a creative itch. Commercial work is great for tackling massive user journeys and tight brand specs, but making things on your own means you get to make all the rules.
I've developed an interest in a wide range of creative disciplines outside of my core skill set which I am always trying to experiment with and improve upon, things like printmaking, tattoo design, tailoring, garment restoration, music composition, stand-up comedy, photography, brewing... you get the idea.