I’m Ian Staunton.

I design clean, crafted interfaces for complex digital products.

I bridge the gap between creative branding and complex UI architecture. Global brands like Nike, the BBC, and Nintendo trust me to turn messy user journeys into functional, effective products.

See my work

This is me

About me

Two decades. No jargon. No nonsense.

I am a freelance designer specialising in building clean, complex UI for tech and startups, backed by deep expertise in creative branding. The tech industry can be full of people saying a lot without meaning anything. I'm not one of those. You’ll get solid design, clear communication, and execution without the noise. I’m a designer, not a "rockstar."

Clarity over complexity

Purpose-driven UI design

Design as strategy

Selected case studies

Health Compare

An end-to-end redesign of a complex US healthcare platform. This project streamlined a dense regulatory questionnaire into an intuitive step-by-step funnel and launched a unified agent hub, driving a 141% lift in consumer profile creations.

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Manulife MOVE

UI and product design for a digital health ecosystem in Hong Kong. We translated live activity tracking data into a clean, habit-building app interface that turned a traditional insurance model into an engaging daily consumer experience.

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