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​I’m Ian Staunton.

I design clean, crafted interfaces for complex digital products.

I bridge the gap between creative branding and complex UI architecture. Global brands like Nike, the BBC, and Nintendo trust me to turn messy user journeys into functional, effective products.

See my work

This is me

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About me

Two decades. No jargon. No nonsense.

I am a freelance designer specialising in building clean, complex UI for tech and startups, backed by deep expertise in creative branding. The tech industry can be full of people saying a lot without meaning anything. I'm not one of those. You’ll get solid design, clear communication, and execution without the noise. I’m a designer, not a "rockstar."

Clarity over complexity

Purpose-driven UI design

Design as strategy

Selected projects

Health Compare

Streamlining a complex healthcare comparison engine for better user retention.

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AXA Health

Overhauling a B2B healthcare quote engine to transform complex commercial insurance data into an intuitive onboarding journey.

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Manulife MOVE

Launching a digital wearable ecosystem in Hong Kong to turn health insurance into a daily habit.

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Lansdowne Partners

Redesigning a dynamic, location-aware digital platform and secure client portal for a global investment management firm.

Read case study

Trusted by

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Get In Touch

Let's chat about our next project.

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